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Competitor analysis
See how you compare in Lumen. Find the gaps your competitors leave open, and turn those opportunities into your next move.
Key areas that influence local visibility and lead generation.
| Factor | Your BusinessStonebrook Remodeling | Riverside Homes | Maple Ridge Construction | Summit Renovations |
|---|---|---|---|---|
Local visibilityLocal search presence | Good | Strong | Moderate | Moderate |
Review strengthVolume, rating, recency | 4.3 ★ (48) | 4.6 ★ (120) | 4.1 ★ (36) | 4.4 ★ (72) |
Kitchen remodeling coverageService depthMarket gap | Limited | Limited | None | Moderate |
Content / positioningGuides, comparisons, helpful resources | Moderate | Strong | Limited | Moderate |
How it works
Your competitors publish their strategy every day, in their offers, pages, ads and reviews. We record what they do, read it against your customers and margins, and hand you three moves with an owner and a date.
| Finding | Where | Seen |
|---|---|---|
| Competitor A leads with financing on every page | Homepage | Sep 2026 |
| Competitor B has a page for every town it serves | Site map | Sep 2026 |
| Competitor C runs ads on your brand name | Search results | Sep 2026 |
Observe
Everything public, recorded with where we saw it and when. Estimates are labeled as estimates.
OutcomeA findings log you can check
Interpret
Each finding read against your customers, your margins and your capacity. Not every move is worth copying.
OutcomeThe gaps worth closing
Act
The research ends with changes and tests, an owner for each, and the question it couldn’t answer.
OutcomeDecisions made, not decks filed
What’s included
The businesses you lose deals to are showing you their playbook every day: their offers, their pages, their ads, their reviews. We read it, compare it to yours and tell you where to push.
The firms you lose customers to and the sites that outrank you aren’t always the same list. We build both and compare against what matters.
Rankings, content, ads, reviews and conversion paths, recorded with sources and dates so you can trust every claim.
Three to five changes ranked by effort and payoff, tied to your business, plus the tests to run and what to check again in six months.
What you get
Who you’re measured against and why: the businesses you lose to and the sites that outrank you.
Offers, messaging, rankings, content, ads, reviews and conversion paths, each with a source and a date.
Where they beat you, where you beat them, and the openings nobody has taken.
Three to five changes and tests ranked by effort and payoff, tied to your business.
What public research can’t settle, and how to find out if it matters.
What to expect
Days 1 to 30
Days 30 to 90
Every quarter
Proof over promises
See how your marketing is performing and where to invest next. Your report connects the work with the measures below, giving you clear priorities for the next month.
What the research was commissioned to settle, and what it recommended.
Findings with a source and date versus estimates and unknowns.
Recommendations acted on, and what each one produced.
Where you and each competitor appear for the same customer searches.
What to look at again, and when.
Featured result
Case study / SEO / Website experience
Regional home-services provider
Qualified inquiries per comparison period. Two comparable 30-day periods.
More useful information before the form can support better conversations after it. Review inquiry fit alongside the raw number of submissions.
Read the case studyPricing
| Inclusion | Lite$650 / month | Pro$2,200 / month | Premium$3,800 / month |
|---|---|---|---|
| Lumen client portal and audits | Portal, monthly audit, page scans | Plus your own audits, 60 a month (1 seat) | Plus your own audits, 250 a month (5 seats) |
| Digital growth roadmap | Not included | Quarterly updates | Quarterly updates |
| Strategy calls | Not included | Quarterly | Monthly |
Two ways to work with us
Start with the problem you need solved. A project handles one defined change. A plan puts us on your website, content and campaigns every month.
See the monthly plansShare your goals and where you’re getting stuck. We’ll help you identify the best starting point.
FAQ
The questions we hear before a first call about Competitor Analysis. If yours isn’t here, ask it.
No. Nobody can see private numbers from the outside, and estimates dressed up as facts are worse than useless. We show you what’s public and observable, estimate where it helps and say so, and keep the two clearly apart.
Three to five. The ones you lose customers to and the ones that outrank you for the searches that matter. A bigger set makes a longer report and a weaker decision.
Their pages, offers, rankings, content, ads, reviews and how their inquiry journey works. Not their revenue, conversion rates or ad performance. Anything estimated is labeled.
It’s part of every plan, with a date to re-check the findings, and in fast-moving markets a lighter quarterly review. A one-time analysis for a single decision, outside a plan, is quoted as a project.
No. A move that works for a competitor with a different offer, area or margin can hurt you. Every finding is read against your business, and some get marked "don’t follow."
Send us your website and what you want to change. We’ll reply with questions or a proposed scope, and if it helps, a short call. Want the facts first? Request the free website analysis and we’ll review your site before we talk.
Get a free analysisNext step / Competitor Analysis
Tell us your goals, your website and what you’ve tried. We’ll recommend the next steps and a scope that fits your business.
Find my competitive advantage