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Attribution & reporting services
We turn your marketing data into clear, actionable insights. With accurate attribution and custom reporting, you’ll know what’s working, what’s not and where to invest next for bigger results.
↑ 28%vs. previous 30 days
↑ 34%vs. previous 30 days
↓ 26%vs. previous 30 days
| Source | Close Rate | Avg. Job Value | Lead Volume | |
|---|---|---|---|---|
| Organic Search | 24% | $2,870 | 499 | |
| Paid Search | 20% | $2,650 | 274 | |
| Calls | 28% | $3,100 | 175 | |
| 18% | $2,200 | 137 | ||
| Social | 16% | $1,850 | 87 | |
| Other | 12% | $1,620 | 76 | |
How it works
You have dashboards. You don’t have an answer to which marketing brings customers. We line up the tracking so every lead has a source, apply your sales team’s definition of a good one, and end the report with a decision.
| Source | Leads |
|---|---|
| Organic search | 14 |
| Paid search | 9 |
| Direct | 6 |
| Referral | 4 |
Where leads came from
Campaign naming, tracking parameters and call tracking help connect inquiries to known sources. Missing sources stay visible for investigation.
OutcomeNumbers you can argue from
| Source | Leads | Qualified |
|---|---|---|
| Organic search | 14 | 9 |
| Paid search | 9 | 7 |
| Direct | 6 | 2 |
| Referral | 4 | 4 |
Which ones were real
Your sales team’s definition of a good lead, applied to every source. A form fill isn’t a customer.
OutcomeCost per qualified lead, by channel
What to do next
The report ends with the moves it supports and the gaps it can’t close, written down.
OutcomeBudget moved to what works
What’s included
Most reports tell you what happened. Ours tells you what to do about it. We connect ad platforms, analytics and your sales records so you can move budget toward what’s working, with confidence.
A form fill isn’t a customer. We agree what a lead, a qualified lead and a closed deal mean in your business, and report on all three.
Campaign names, tracking parameters, call tracking and CRM fields lined up so the same lead reads the same way in every system.
Cost per lead, cost per customer and ROI by channel, on one page, with what the data can’t see written down instead of hidden.
What you get
What counts as a lead, a qualified lead and a customer, how each is tracked and who uses the answer.
Campaign names, UTMs, call tracking and CRM fields fixed so one lead reads the same way everywhere.
A simple way for your team to mark lead quality, feeding straight into the report.
Leads, qualified leads, cost per lead and revenue by source, on one page, with the decision each number supports.
What the data can’t see, listed, so nobody mistakes a blind spot for a zero.
What to expect
Days 1 to 30
Days 30 to 90
Every quarter
Proof over promises
See how your marketing is performing and where to invest next. Your report connects the work with the measures below, giving you clear priorities for the next month.
Known lead sources by channel and campaign, with missing sources identified.
The share your team accepted, and what disqualified the rest.
By channel, so budget follows results.
Closed deals tied back to the marketing that started them, where your CRM allows.
Leads with no source, tracked as a number to shrink.
Featured result
Case study / Automation / Attribution
Growing B2B services team
Inquiries with a recorded owner and next action. Before and after the workflow review.
Workflow visibility is an operational measure, not a revenue claim. Follow-up ownership and meaningful stage definitions make the report more useful.
Read the case studyPricing
| Inclusion | Lite$650 / month | Pro$2,200 / month | Premium$3,800 / month |
|---|---|---|---|
| Reporting | Monthly | Monthly, on demand | Monthly, on demand |
| Lumen client portal and audits | Portal, monthly audit, page scans | Plus your own audits, 60 a month (1 seat) | Plus your own audits, 250 a month (5 seats) |
| Strategy calls | Not included | Quarterly | Monthly |
| Account manager | Shared support queue | Dedicated | Dedicated, priority access |
Two ways to work with us
Start with the problem you need solved. A project handles one defined change. A plan puts us on your website, content and campaigns every month.
See the monthly plansShare your goals and where you’re getting stuck. We’ll help you identify the best starting point.
FAQ
The questions we hear before a first call about Attribution & Reporting. If yours isn’t here, ask it.
Attribution connects the touchpoints your systems can record. Consent choices, multiple devices and offline conversations can leave gaps. We label those gaps and explain the model so you can use the report with confidence.
The simplest one that answers your question, and we print it on the report. Last-touch can answer which recorded interaction preceded a conversion. When campaigns work together, we add a longer view. Two models can tell different stories about the same month, so we always say which one you’re looking at.
Usually, yes, once we’ve confirmed access and how your fields are set up. The measurement plan spells out what each system contributes and where data can drop.
With call tracking, calls land in the report with their source. Without it, we count calls from your team’s records and flag them as a gap, and we’ll recommend call tracking if calls matter to you.
Somewhere it will. The quarterly reconciliation finds where, fixes what can be fixed and writes down what can’t. A report that matches sales to the dollar is usually hiding something.
Send us your website and what you want to change. We’ll reply with questions or a proposed scope, and if it helps, a short call. Want the facts first? Request the free website analysis and we’ll review your site before we talk.
Get a free analysisNext step / Attribution & Reporting
Tell us your goals, your website and what you’ve tried. We’ll recommend the next steps and a scope that fits your business.
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