Channel strategy
Be where your customers are and skip the rest. Each channel gets a purpose instead of the same post copied everywhere.
- Audience and channel audit
- Content themes tied to your services
- A posting cadence your team can keep
Social media marketing
Social media that builds real business.
We create and manage social media strategies that showcase your brand, engage the right audience and turn attention into customers.
Design Details That Make a Difference18.4K
On Site: Building Stronger Communities9.2K
More
Than Houses.
Stronger
Communities.
Than Houses.
Stronger
Communities.
Quality homes. Lasting neighborhoods.
How it works
A feed that sells without shouting.
Your craft, your projects and your expertise, turned into a feed that builds trust and sends people to your inbox. Without the constant posting, the guesswork or the hype.
- More inquiries
- A stronger local brand
- Consistent, without the daily grind
- Postridgeline.cabinetryA question we get every week
Why we measure twice before we quote: the three things that change a kitchen estimate, and why the first number is never the final one.
Explain
Answer what customers actually ask
We start with the questions customers ask before they choose you. One question answered well beats a slogan.
- Builds credibility before the first call
- Positions you as the expert, not the salesperson
- Educates buyers who are still deciding
OutcomeTrust before the first call
- Postridgeline.cabinetryProcess
Shop floor, Tuesday. Walnut fronts for the Miller kitchen, sanded, sealed and waiting for hardware.
Show
Show the work, not just the finished result
Real photos from your shop, approved by you. Nothing sells craft like the craft.
- Shot in your shop, approved by you before it posts
- The process is the proof of the quality
- A real Tuesday beats a stock photo
OutcomeA brand people recognize
- Postridgeline.cabinetryReply or message
Planning a kitchen this fall? Send us a photo of the space and we’ll tell you what’s possible.
Message usInvite
Turn interest into conversations
Every few posts, one clear next step, and someone ready to answer when they take it.
- One plain ask, and a photo to reply to
- A named person ready to reply
- We handle the ongoing posting for you
OutcomeMore messages and inquiries
What’s included
Show up like the business you are.
Most small-business social feeds are either silent or shouting. We build a rhythm you can sustain: explain what you do, show the work, invite the next step, and answer the people who reply.
Content and brand
Posts that look like one business, week after week. Templates, tone and photography that make you recognizable in a feed.
- Branded post and story templates
- Copy, scheduling and approvals
- Photo and video direction
Community and growth
Replies, messages and reviews handled fast. Then we look at what earned attention and what earned leads, and do more of it.
- Community management within agreed hours
- Engagement and website referral reporting
- Monthly content review and refresh
What you get
Real deliverables, every month.
Channel strategy
Which channels earn your time, what each one is for, and what we’ll skip on purpose.
Content calendar
A repeating rhythm of explain, show and invite, planned around your seasons and promotions.
Branded templates
Post and story templates in your identity, so every post looks like the same business.
Profile optimization
Bios, links, services, hours and pinned posts kept current on every page we manage.
Community management
Comments, messages and reviews answered fast, within the hours we agree.
Monthly engagement report
Reach, engagement, website clicks and leads, with the posts that earned them.
What to expect
Your first 90 days, and every quarter after.
Days 1 to 30
Set the rhythm
- Audit your audience, channels and profiles
- Agree themes, formats, cadence and approvals
- Gather assets and plan photography
Days 30 to 90
Publish and engage
- Plan, write and schedule the month
- Answer comments and messages
- Track what earned attention and what earned leads
Every quarter
Sharpen
- Drop formats that stopped working
- Plan campaign and seasonal content
- Revisit channels as your audience moves
Proof over promises
What you’ll see every month.
See how your marketing is performing and where to invest next. Your report connects the work with the measures below, giving you clear priorities for the next month.
Reach and engagement
Who saw your content and what they did with it, by post type.
Profile actions
Website clicks, calls and messages that started on your profile.
Website traffic from social
Visits social sent to the site and which pages they landed on.
Response time
How fast comments and messages got a reply.
Leads from social
Inquiries that came through a social channel, reviewed for fit.
Featured result
Case study / Automation / Attribution
Clearer ownership and follow-up.
Growing B2B services team
- Before
- 61%
- After
- 91%
Inquiries with a recorded owner and next action. Before and after the workflow review.
Workflow visibility is an operational measure, not a revenue claim. Follow-up ownership and meaningful stage definitions make the report more useful.
Read the case study- Clearer lead ownership
- More visible next actions
Pricing
In a monthly plan, or as a project.
| Inclusion | Lite$650 / month | Pro$2,200 / month | Premium$3,800 / month |
|---|---|---|---|
| Social media management | Not included | Up to 4 pages | Up to 4 pages, plus 2 per additional location |
| Account manager | Shared support queue | Dedicated | Dedicated, priority access |
| Reporting | Monthly | Monthly, on demand | Monthly, on demand |
Two ways to work with us
A focused project.
Or a monthly plan.
Start with the problem you need solved. A project handles one defined change. A plan puts us on your website, content and campaigns every month.
See the monthly plansBring what you have.
Share your goals and where you’re getting stuck. We’ll help you identify the best starting point.
- Links to your social profiles
- Brand assets and any photography you have
- Promotions, seasons and dates that matter
- Who approves posts and answers customer questions
FAQ
Straight answers.
The questions we hear before a first call about Social Media. If yours isn’t here, ask it.
How many posts a week do we need?
Start with a schedule your team can sustain. We plan around your audience, available assets and approval capacity, then adjust the frequency as we learn which posts bring useful engagement and inquiries.
What is a good social media strategy for a small business?
Explain what you do, show the work, invite the right people to get in touch, on the one or two channels your customers already use. Consistency beats volume, and a plan your team can sustain beats a burst that fizzles.
Do you take the photos and video?
We start with what you have. Where you’re missing assets, we tell you exactly what to shoot and how, or we scope a shoot. Stock photos are a last resort because they don’t look like you.
Who replies to comments and messages?
We agree that upfront: what we handle, what goes to your team and when to escalate. Pricing questions, availability and complaints usually belong with you, and we route them fast.
How many posts a week?
Enough to stay consistent without dropping quality. The number depends on your channels, your assets and how fast you can approve. We set it in the scope and raise it when it’s earning its keep.
What happens when I get in touch?
Send us your website and what you want to change. We’ll reply with questions or a proposed scope, and if it helps, a short call. Want the facts first? Request the free website analysis and we’ll review your site before we talk.
Get a free analysisNext step / Social Media
Give customers a brand worth following.
Tell us your goals, your website and what you’ve tried. We’ll recommend the next steps and a scope that fits your business.
Plan my social strategy