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Content marketing services
We create strategic, high quality content that educates your audience, strengthens your brand and turns interest into action. From blog posts to resource hubs, we help you show up with purpose and get real results.
Evidence based information, expert advice and simple exercises to help you move better, reduce pain and get back to what you love.
Read the Guide
Simple moves to build strength and stay active.
Read the article
One idea. More ways to be found,
remembered and chosen.
How it works
Your customers ask the same questions before every contract. We turn those questions into pages that answer them well, rank for them, and hand the reader to the service they need next.
Listen
We pull questions from your sales calls, your inbox and search data, and keep the ones customers ask before they buy.
OutcomeThe right topics, in the right order
Commercial kitchen permits: what changes the timeline
Write
One question, one reader, one expert on your side who checks the facts. Then we write it to rank.
OutcomePages that rank and get read
Permits · 6 min read
Commercial kitchen permits: what changes the timeline
Plan review comes first, then health, then fire. The three delays we see most often start before the application is filed: missing equipment specs, an unsigned hood drawing and a grease interceptor sized from the old menu.
Convert
The page links to the service the reader needs next, and we refresh it whenever your offer changes.
OutcomeMore inquiries from search
What’s included
Turn the questions your team hears on sales calls into useful website content. Clear answers help prospective customers understand your service and prepare for a conversation with you.
We pull questions from your sales calls, your inbox and search data, then keep the ones that come before a purchase.
Clear, specific and in your voice, with practical examples and your expert checking the facts.
Every piece links to the service it sells, gets refreshed when the offer changes, and is measured by what it leads to.
What you get
Every page and post you have, what it’s for, and what to merge, refresh or retire.
The customer questions worth answering, ranked by where they sit in the buying decision.
One per piece: the question, the reader, the keyword, the sources, the reviewer and the call to action.
Service pages, articles and guides written in your voice, reviewed by your expert, published with links and metadata in place.
Pages that are slipping get updated before they fall off the map.
Traffic, rankings and leads by piece, plus what’s next on the map.
What to expect
Days 1 to 30
Days 30 to 90
Every quarter
Proof over promises
See how your marketing is performing and where to invest next. Your report connects the work with the measures below, giving you clear priorities for the next month.
Where each piece ranks for the question it was written to answer.
Visits, time on page and how far people read.
Clicks to the related service and leads that started on a piece.
Questions on the map with a published answer, and the gaps left.
Pieces reviewed this quarter and the ones due.
Featured result
Case study / SEO / Website experience
Regional home-services provider
Qualified inquiries per comparison period. Two comparable 30-day periods.
More useful information before the form can support better conversations after it. Review inquiry fit alongside the raw number of submissions.
Read the case studyPricing
| Inclusion | Lite$650 / month | Pro$2,200 / month | Premium$3,800 / month |
|---|---|---|---|
| Targeted website content | 1–3 posts | 3–5 posts | 5–8 posts |
| Content optimizations | Not included | Included | Unlimited |
| Lumen client portal and audits | Portal, monthly audit, page scans | Plus your own audits, 60 a month (1 seat) | Plus your own audits, 250 a month (5 seats) |
| Reporting | Monthly | Monthly, on demand | Monthly, on demand |
Two ways to work with us
Start with the problem you need solved. A project handles one defined change. A plan puts us on your website, content and campaigns every month.
See the monthly plansShare your goals and where you’re getting stuck. We’ll help you identify the best starting point.
FAQ
The questions we hear before a first call about Content Marketing. If yours isn’t here, ask it.
No. One strong page beats five overlapping ones, and a rewrite of a page that already ranks usually wins faster than something new. We start with the gaps that cost you leads, then add volume where it earns its keep.
We use tools for research and structure, and we write for a real reader with your expert checking every fact. We check accuracy, originality and relevance, with examples that reflect your business.
Your sales calls, your inbox and search data, in that order. Search data can show demand; your sales team helps identify questions that matter even when search-volume estimates are limited.
Yes. The first pieces set the voice with your review, and the rest follow it. Pages you already like become the reference.
The question map feeds them. A published answer becomes the source for posts and newsletters, so the message stays consistent. Producing those is scoped with the social service.
Send us your website and what you want to change. We’ll reply with questions or a proposed scope, and if it helps, a short call. Want the facts first? Request the free website analysis and we’ll review your site before we talk.
Get a free analysisNext step / Content Marketing
Tell us your goals, your website and what you’ve tried. We’ll recommend the next steps and a scope that fits your business.
Plan my content strategy