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FAQ

Straight answers.

What it costs, how it works, what stays yours and when you’ll see results: the questions business owners ask before they start, answered plainly.

32 questions in 7 topics. Already a client? Visit the Help Center

What we do

Search, ads, websites, content, social and follow-up, run by one team.

What does Mithril do?

We help small businesses get found, and turn that attention into qualified leads.

We’re a U.S.-based team covering SEO and GEO, Google Ads, social media, website design and development, content, competitor research, marketing automation and attribution, planned as one. Take a single service as a project, or bundle several in a monthly plan.

See every service
Do you do GEO, or AI search optimization?

Yes, in every SEO engagement.

Google’s AI Overviews and tools like ChatGPT pull from the same things that win rankings: clear facts, well-structured pages and real authority. We build for both at once. We focus on accessible content, consistent business facts and useful evidence.

How GEO fits into SEO
Can you work on the website we already have?

Yes, including sites we didn’t build.

Maintenance is part of every plan, and the platform, its condition and the changes you need set the scope. If the site itself is what’s holding you back, we’ll tell you whether targeted fixes or a rebuild makes more sense.

See web design and development
Which ad platforms do you manage?

Google Ads first, because that’s where buying intent lives.

We add other platforms when your customers are there. Tell us what you run today and who owns the accounts, and we’ll scope it from there.

See PPC management
What’s a good social media strategy for a small business?

Explain what you do, show the work and invite the right people to get in touch.

Do it on the one or two channels your customers already use, not on all of them. Consistency beats volume, and a plan your team can keep up beats a burst that fizzles.

See social media management
Do you use AI to write content?

For research and structure. The writing is ours, and your expert checks every fact.

We check accuracy, originality and relevance before publication, with examples and expertise that reflect your business.

See content marketing

Pricing and plans

Set monthly prices, with every inclusion written down.

How much does Mithril cost?

Three monthly plans at set prices, or a fixed quote for a project.

A plan puts one team on your marketing every month, with every inclusion listed. A project, like a website build, gets a fixed scope, price and schedule in writing before we start.

Show one plan
How much does Mithril cost? By plan
InclusionLite$650 / monthPro$2,200 / monthPremium$3,800 / month
Setup feeNoneNoneNone
BillingMonthly, cancel anytimeMonthly, cancel anytimeMonthly, cancel anytime
Compare the plans
Is there a contract or a setup fee?

Every plan is billed month to month, with no setup fee.

Review the listed scope and billing terms before choosing your plan.

Is ad spend included in the plan price?

No. Your plan covers managing the ads.

Google or the platform bills the spend straight to your own account, so you always see exactly what you’re spending.

Show one plan
Is ad spend included in the plan price? By plan
InclusionLite$650 / monthPro$2,200 / monthPremium$3,800 / month
PPC management†Not includedUp to $15,000 monthly spendNo ceiling
  • Ad spend is billed by the platform to your own account and is not part of the plan price.
Which plan is right for us?

The one that fits where your business is now. You can change it any time.

Here’s each plan in a line. The plans page spells out when each one fits, and when it doesn’t.

  • LiteKeep your site healthy, visible and publishing.
  • ProA dedicated strategist and campaigns in market.
  • PremiumMulti-location scale, no spend ceiling, priority on everything.
Find the plan that fits
Can we change plans later?

Yes, any time.

Move up when you add locations or budget, or step down if you need to. No penalty either way.

Can we run a project alongside a plan?

Yes, with a discount that depends on your plan.

A website build, a competitor analysis or an automation project gets its own scope and schedule and runs beside the plan.

Show one plan
Can we run a project alongside a plan? By plan
InclusionLite$650 / monthPro$2,200 / monthPremium$3,800 / month
Project build discount5%10%15%

Getting started

What happens between your first message and your first report.

How do we get started?

Send us your website for a free analysis, or just get in touch.

Lumen, the auditing tool we built, checks your site, and a person emails you what’s holding it back and what to fix first. You can use the recommendations to decide your next step. If you already know what you need, the contact form is the quicker route.

Get the free website analysis
What happens after we reach out?

A person reads your message and looks at your website before replying.

We reply by email, with questions if we have them or a proposed shape for the work if we don’t. If email can’t settle something, we’ll have a short call to agree the scope before we send a proposal.

Contact us
What should we have ready before we talk?

Less than you’d think. You don’t need a finished brief.

Your website address if you have one, the services you want more of, who you’re trying to reach, and any hard deadlines or budget. Brand files and examples of sites you like, or hate, help too.

How to write a marketing brief
What happens in the first 90 days?

We audit and map first, then fix, publish and launch.

In the first 30 days we get access, agree what a good lead looks like, run your first Lumen audit and rank what to fix first. Between days 30 and 90 the highest-impact fixes ship, the first content goes out, campaigns go live on Pro and Premium, and your first report arrives.

How to get ready for onboarding

Results and reporting

The measures we track, how to read them and what they mean for your business.

How fast will we see results?

Paid search can bring leads in weeks. SEO compounds over months.

A website fix can improve the experience immediately; measuring its effect on conversions takes sufficient traffic and a useful comparison period. How fast the rest moves depends on where you start, your competition and how quickly pages get approved, so we set a baseline first and tell you what to expect before you commit.

Start with a free website analysis
Do you guarantee rankings?

Search engines determine rankings; a specific position cannot be guaranteed.

We agree priorities, improve your site and report on rankings, traffic and leads each month. You can see what changed and how the work is progressing.

Our commitments
How do you measure success?

Qualified leads, cost per lead and, where your CRM allows it, revenue by channel.

On day one we agree what a good lead looks like, using your sales team’s definition, and we report against it every month. Traffic and rankings are in the report too, but they aren’t the goal.

See how we report
What’s in the monthly report?

Your leads, where they came from, what they cost and what to do next.

Every figure says what it measures and where it came from, and what the data can’t see is listed, so a blind spot never reads as a zero. The report names the attribution model it uses, because two models can tell different stories about the same month.

Show one plan
What’s in the monthly report? By plan
InclusionLite$650 / monthPro$2,200 / monthPremium$3,800 / month
ReportingMonthlyMonthly, on demandMonthly, on demand
Can we see results you’ve delivered?

Yes. Each case study names the client type, the metric, the time period and the lesson.

See the work, the measured change and the context behind each result.

See the case studies

Working together

Who you’ll talk to, what you approve and what stays yours.

Who will we work with?

The people doing the work.

On Pro and Premium, you also get a dedicated account manager who coordinates your work and reporting.

Show one plan
Who will we work with? By plan
InclusionLite$650 / monthPro$2,200 / monthPremium$3,800 / month
Account managerShared support queueDedicatedDedicated, priority access
Strategy callsNot includedQuarterlyMonthly
Does anything go live without our approval?

No page or post goes live without your sign-off.

We do the writing, and your team checks the facts: coverage, pricing, what’s included. Your proposal sets the approval rounds.

How to review and approve work
Who owns the ad account?

You do, always.

We work inside an account your business owns. If we ever part ways, its history, conversion data and billing stay with you.

Can you work with the tools and CRM we already use?

Yes. We connect what you have.

Send us the tool names and what you want them to do. Once we’ve confirmed access and what each tool allows, we’ll tell you what’s possible before we quote. If the CRM itself is the problem, we’ll say so.

See marketing automation
Can you write in our voice?

Yes.

The first pieces set the voice with your review, and the rest follow it. Pages you already like become the reference.

Lumen and the free analysis

The auditing tool we built, and what it does for you.

What is Lumen?

The auditing system we built, and the portal our clients sign into.

We built it because we were tired of tools that lie. It runs the free website analysis and the launch checks on every site we build, a person reads what it finds against your goals, and clients sign into it for their reports, updates, tasks and numbers.

Is the free website analysis really free?

Yes. No charge, no obligation and no sales call unless you ask for one.

A public web address is all we need, with no logins. You get back what’s wrong in plain English, why it matters to your leads and what to fix first.

Get your free analysis
Do clients get Lumen too?

Yes. Every client signs into Lumen, our client portal.

It holds your monthly audit and action plan, your reports, updates and tasks, and your search, analytics, call and page speed numbers. On Pro and Premium your team can also start its own site audits between ours.

Show one plan
Do clients get Lumen too? By plan
InclusionLite$650 / monthPro$2,200 / monthPremium$3,800 / month
Lumen client portal and auditsPortal, monthly audit, page scansPlus your own audits, 60 a month (1 seat)Plus your own audits, 250 a month (5 seats)
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Support for clients

Already working with us? Here’s how to get help.

How do we get support?

Email support@mithrilmarketingservices.com, or send a request through the support form.

The Help Center has step-by-step guides for sharing access, requesting changes, reporting problems and asking about your report.

Visit the Help Center
How fast do you respond?

Your plan sets the response time.

Response times are counted in business days and business hours, and your agreement sets your support hours.

Show one plan
How fast do you respond? By plan
InclusionLite$650 / monthPro$2,200 / monthPremium$3,800 / month
Support response2 business days1 business day4 business hours
What if something is broken right now?

Send an urgent support request.

Say how serious it is and what’s affected, and it goes straight to our support inbox.

Send an urgent request

Still have a question?

Ask us anything.

Tell us what you want more of and send your website. A person reads it and replies with a straight answer, not a pitch.