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Pay per click (PPC)
We build and manage data-driven PPC campaigns around the searches, audiences and offers most likely to produce qualified leads. From targeting and ad creative to landing pages and ongoing optimization, every dollar has a job.
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↓ 36%vs. previous month
How it works
One search, one ad, one page, one appointment. We build the ad, the landing page and the tracking as one system, so the right people see the right message, take the right action and show up as real opportunities for your team.
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PricingService areaReviewsThe ad
One offer, one audience, one campaign. We exclude the searches that never turn into jobs before they cost you a dollar.
OutcomeMore qualified clicks
Commercial roof inspections
Commercial roof inspection, booked this week.
We inspect the membrane, drainage, flashing and penetrations. Your report lands within 48 hours with photos and a repair estimate.
Licensed. Insured. Local crew.The landing page
The page keeps the ad’s promise word for word. One offer, one form, and the questions that tell your crew it’s a real job.
OutcomeMore form submissions
The lead
Your sales team marks each lead as a fit or not. That feedback goes back into the account: the search terms that book site visits get the budget.
OutcomeMore booked appointments
What’s included
A click is where the work starts. Campaign structure, ad copy, the landing page and what happens after the form all decide whether your budget buys leads or noise. We manage all four together.
The right offer to the right audience at the right budget. We separate awareness from lead generation and structure the account so every dollar has a job.
The ad makes a promise; the landing page has to keep it. We write both, then test what lifts conversion rate.
Connect call and form tracking with your sales team’s feedback. Use the available lead-quality data to improve targeting, bids and budget allocation.
What you get
Offers, audiences, geography, budget split and negatives, agreed before the first ad runs.
Campaigns and ad groups structured around your offers, named so your reports and CRM can read them.
Ad copy for every offer and the landing page each one needs, built to convert.
Connect forms and calls with the campaign and keyword data available, then separate submissions from qualified leads.
Search terms, bids, budgets and tests, adjusted every week toward the leads that close.
Spend, leads, qualified leads and cost per lead by campaign, with what changed and why.
What to expect
Days 1 to 30
Days 30 to 90
Every quarter
Proof over promises
See how your marketing is performing and where to invest next. Your report connects the work with the measures below, giving you clear priorities for the next month.
What each campaign cost against its budget, and what to adjust.
Calls and forms, then the share your team accepted.
The number that decides where next month’s budget goes.
What people actually typed, what we added and what we blocked.
Which pages turn clicks into leads and which lose them, with the fix for each.
Featured result
Case study / PPC / Conversion experience
Professional-services business
Qualified campaign inquiries per comparison period. Two comparable 30-day periods.
Treat the ad and destination as one journey. A stronger headline cannot resolve a mismatch between the promise and the service being offered.
Read the case studyPricing
| Inclusion | Lite$650 / month | Pro$2,200 / month | Premium$3,800 / month |
|---|---|---|---|
| PPC management† | Not included | Up to $15,000 monthly spend | No ceiling |
| Digital growth roadmap | Not included | Quarterly updates | Quarterly updates |
| Strategy calls | Not included | Quarterly | Monthly |
| Account manager | Shared support queue | Dedicated | Dedicated, priority access |
| Reporting | Monthly | Monthly, on demand | Monthly, on demand |
Two ways to work with us
Start with the problem you need solved. A project handles one defined change. A plan puts us on your website, content and campaigns every month.
See the monthly plansShare your goals and where you’re getting stuck. We’ll help you identify the best starting point.
FAQ
The questions we hear before a first call about PPC Management. If yours isn’t here, ask it.
No. The plan price covers management; your ads are billed by Google or the platform directly to your account, so you always see exactly what you’re spending. Each plan lists the monthly spend it manages up to.
Google Ads first, because that’s where buying intent lives. Other platforms when your customers are there. Tell us what you run today and who owns the accounts, and we’ll scope from there.
You do, always. We work inside an account your business owns. If we ever part ways, your history, conversion data and billing stay with you.
Your sales team does. We use their definition of the jobs, areas and sizes they want, and we review the leads with them every month so the account learns what "good" means for you.
We can, but we’ll usually ask to fix the landing page first. Sending the right people to a page that doesn’t match the ad is the fastest way to waste a budget.
Send us your website and what you want to change. We’ll reply with questions or a proposed scope, and if it helps, a short call. Want the facts first? Request the free website analysis and we’ll review your site before we talk.
Get a free analysisNext step / PPC Management
Tell us your goals, your website and what you’ve tried. We’ll recommend the next steps and a scope that fits your business.
Improve my Google Ads