Resources
Plan smarter. Spend less. Get more leads.
Free tools and plain-English guides for owners who want to make the next marketing decision with their eyes open.
Free website analysisPowered by Lumen
Find out what’s costing you leads.
Send us your website. Lumen, the auditing tool we built, checks it, and a person emails you what’s wrong and what to fix first.
- What’s wrong, in plain English
- Why it matters to your leads
- What to fix first, and what can wait
- What we couldn’t check without access
Free public-site review, with priorities explained by a person.
- 1Your six service pages share one title/services/SearchFix firstWhy it mattersShared titles make it harder for searchers to distinguish your services when those titles appear in results.Next actionGive each service page its own title and description that names the service and the area.
- 2The quote form asks nothing about the job/contact/ConversionFix first
- 3Two pages compete for the same search/emergency-repair/SearchFix soon
- 4The call button fails contrast on mobile/AccessibilityFix soon
- 5Homepage images load at full size/SpeedWorth knowing
Coverage
- Crawlability
- Page structure
- Titles
- Speed on a phone
- Accessibility
- The path to your form
- Analytics
- Search Console
Planning guide
Good marketing starts with a clear problem.
Before you choose a channel or ask for a proposal, get the essentials on paper. The guide walks through seven questions, shows a worked example and gives you a worksheet to fill in. No signup.
- 01Define the business objective
- 02Describe the audience and offer
- 03Explain your starting point
- 04Separate essentials from possibilities
- 05Set budget and timing constraints
- 06Agree on what progress means
- 07Name owners and the next decision
Articles
What are you deciding?
Get found
Search
AI, GEO and Your SEO Strategy: What to Prioritize
AI-assisted discovery changes how people encounter information. Keep the search strategy focused on useful answers, accessible pages and evidence, while choosing carefully where AI tools help your own workflow.
Paid & organic
How to Coordinate SEO and PPC Around Better Inquiries
SEO and paid campaigns can share useful evidence without having identical jobs or budgets. Start with a common audience, clear conversion definitions and a landing experience that matches the message.
Win the customer
Content planning
How Many Blog Posts Should a Small Business Publish?
Choose a publishing pace your team can support with useful answers, reliable sources and proper review. Build the schedule around distinct customer questions and the time each answer needs.
Social media
Choosing Social Platforms and a Sustainable Posting Pace
A new platform is worth considering when it fits your audience and the work you can sustain. Make the decision around customer relevance, content requirements and a clear way to evaluate the effort.
Plan and measure
Planning
How to Choose a Marketing Service Plan
A recurring plan can bring related marketing work into one engagement. The useful comparison is the scope, responsibilities and decisions it supports, not the number of services in the headline.
Research
Six Useful Ways to Apply Competitor Research
Use public competitor information to ask better questions about your own offer. Keep observations, interpretations and recommendations separate so the research leads to defensible decisions.
Measurement
Marketing Metrics and Attribution: Measure What Helps You Decide
A useful report connects activity with the decisions a business needs to make. Attribution adds context to that picture, but it does not replace lead quality, sales outcomes or the limits of the underlying data.
More answers
Still weighing it up?
Straight answers
Pricing, contracts, reporting and who owns what, before you talk to anyone.
Proof over promises
What moved for real clients, over what period, and what each result taught us.
Already a client?
Guides, quick answers and the fastest way to reach the team.
Next step
Ready to get more from your marketing?
Tell us what you want more of, or start with the free website analysis and let the facts lead.